When Bounty Brings Other Gifts

As many of you will know Mumsnet has recently introduced a new and much-supported campaign, brilliantly called the Bounty Mutiny (I do love a good pun), designed to prevent commercial reps entering maternity wards at a sometimes difficult and always emotional times to new mothers and selling them products. Some of the stories of harrassment told by women who had to deal with aggressive saleswomen in these valuable and vulnerable moments make for very uncomfortable reading and are clearly utterly unacceptable.

I recognise something of these stories in my own experience of having had Sissyboo. After a difficult labour that ended with an emergency c-section and much blood loss, the last thing I wanted was to be asked a gazillion questions by a stranger and offered various services I didn’t want. I remember buying an exhorbitant footprint moudling of Sissyboo’s feet from her just to get her to go away. We have a lovely ceramics cafe near our house and I had planned to go there to get a tile with her footprints on when we’d come home from the hospital. It would have been at least as nice a keepsake for half the price and it would have been lovely experience for us to share.  (I did it with Boo on the day he should have been born.) This, by contrast, was not a happy experience. But to be honest, in the grand scheme of things, the annoyance was fairly minor. And I still proudly hang the tile on my bedroom wall next to Boo’s.

As people who read my blog regularly will know, I am passionate about the many causes and political campaigns I back. And I have read some very powerful posts by experienced and eloquent bloggers, especially Emma at Me, the Man and the Baby, on this subject. At the same time, I am very sympathetic to recent posts on other favourite blogs, including Not Even a Bag of Sugar and Crazy With Twins, who have spoken out in opposition to the campaign.

I’m not a sitting on the fence kind of person, usually, but I abstain on this. The first reason is purely pragmatic. There are so many other even bigger and sometimes frankly more devastating problems in ante- post- and neonatal care that exercise me on an hourly basis, that I feel I have to pick my battles. And this skirmish, though one I totally understand and back in principle, is not one I feel I want to be stood up and counted in for.

There’s also another reason and that’s what led me to blog about the subject, following a Twitter conversation with Emma at Me, the Man and the Baby last week. And that is my second experience with a Bounty rep, aka an extemely kind and compassionate woman, who gave me a literal, as well as figurative, shoulder to cry on at one of the worst moments in my lives.

Mr Boo, as you may already know, was born at 29 weeks. I had no warning. I was 65 miles from home interviewing at work and was whisked off in a speeding ambulance to a hospital I’d never been to before when I went into spontaneous labour. After giving birth to Boo he was put in an incubator and taken straight to the NICU. We waited for my placenta to do the right thing, but it didn’t. The first failed attempt at manual removal left me with heavy blood loss and I ended up in the operating theatre, sobbing my way through a removal under epidural. I spent all of that night alone, missing my partner and daughter, in shock, hoping they wouldn’t need to give me the threatened blood transfusion, emailing work colleagues on my iPhone to explain what had happened and reading Not Even a Bag of Sugar.

When I’d gone into labour, I’d asked The Grumposaur to bring me a bag of clothes. I was in my interview finery and had no maternity bag packed. In his panic, he brought me a pair of pyjamas (phew) and lots of clothes for Boo, who couldn’t wear them (or any clothes, for that matter) until many weeks later. He bought no toiletries. I didn’t have a towel or a toothbrush, shower gel or a hairbrush.

It was while we were waiting for the blood loss to stop and the epidural to wear off so that I could see the little boy, whose face I couldn’t even remember, when the Bounty rep came in. Despite my extreme loneliness, she was the last person I wanted to see. But I will always think of her now as guardian angel of sorts.

Within seconds of entering the room they’d put me in so I didn’t have to be around new mums and their babies, she realised I must have a baby in special care. She introduced herself not as the Bounty rep that the familiar white envelope she was carrying announced her to be, but as the mum of premature twins. She asked me what had  happened and we talked and shared stories.

I learned more about having premature babies from her in a 10 minute chat than I had learned in my 35 years of existence to date. Her twins were nearly 2. They both were delayed but doing well, although I think one had long-term problems probably not too disimilar from Boo’s now. She asked if Boo had had a brain bleed (I’d no idea what a risk these were for premmies and how much they would come to alter our lives). But nothing she said frightened me. She was calm, loving, a proud parent and living proof it would be OK. Whatever happened, it would be OK.

She told me what to ask the doctors. She advised me on practicalities. She saw my chaotic hospital bag and raided unopened Bounty envelopes to get me lots of packets of baby wipes, Johnson’s shampoo and three hooded, newborn Persil towels so that I could have a shower.

She said she looked forward to seeing me the day after to catch up and find out how Boo was doing. In the event, and after much deliberation, I’d gone home. I never saw her again, but the impression she made on me was as indelible as Sissyboo’s footpring moudling and I will always be grateful to her.

No doubt readers will already have made up their mind about which side of the Bounty Mutiny they are on before reading this post. Whatever happens, though, I just hope that people remember that not all reps are the same.

The bounty some of them bring with them is just priceless.

7 thoughts on “When Bounty Brings Other Gifts

  1. crazywithtwins

    Brilliant post showing both sides of the story. I feel that it’s the individual employees of Bounty that should be dealt with, rather than a campaign against all Bounty reps (including the good, kind ones, who help a lot of mums and could lose their livelihood over this). I remain a lover of all things Bounty, having had great experiences with them. Thanks for mentioning my post, I don’t usually do controversial topics but I felt only the negative story’s were getting out there on this topic and I like a bit of positivity in my life! 🙂

    1. mrboosmum Post author

      You’re welcome! And thanks for commenting. There clearly are a number of individuals that should be dealt with, as you say. Some of the experiences being related are just awful. But it’s a great shame when hardworking, compassionate and well-intentioned individuals get tarred by association.

      1. Christina E (@Beadzoid)

        This is the point of view that I agree with, definitely. I think I commented on crazywithtwins excellent post in support, though I do understand the opposing point of view as well. I still think that people can say no, and that this is a whole load of overreaction, for the most part. But overly pushy reps who pressurise should indeed be complained about on the ward, and then dealt with by Bounty. And if they aren’t dealt with properly – then they should be blacklisted and lose their access to the ward.

        I would much rather than campaigns focus on providing adequate care for the mother to be so that incidences of birth trauma through neglect and malpractice, and of course maternal and neonatal deaths are eliminated. I don’t suppose birth professionals are going to be the ones who champion that particular cause though.

      2. mrboosmum Post author

        Hello! Good to hear from you, as always. Yes, clearly lots of people have had a terrible time with Bounty reps and something should be done to stop such flagrant bad practice. I know that a number of people who write in support in the Bounty Mutiny say that doing so doesn’t prevent them feeling strongly about other aspects of postnatal care, but it is hard to put all your energy behind something that, in theory (you’d hope) could be fairly easy to regulate when there are so many traumatic and even fatal incidences of neglect and malpractice out there, as you say.

  2. Sam Candour

    I dislike Bounty reps as a group and Bounty as a company but you’re right, as with all groups there will be some lovely ones. The second rep you saw sounds wonderful and I hope she realises what a difference she made to you.

    1. mrboosmum Post author

      I hope she does too. My first experience with Bounty was irritating but, luckily, nothing more. But she did make a difference to me and I just felt it was important, in the face of the persuasive tide of opposition, to show that not all parents’ experience were necessarily bad, that there was another side of the story. Sadly, I seem to be in a minority, though.

  3. Claire

    That’s a lovely story and what it highlights is that we don’t have a good standard of care in hospitals. That shouldn’t be provided by the Bounty lady and most of them don’t have that experience to bring. After 5 premature babies, one lost, I haven’t met one who did. Bliss are now getting volunteers into more hospitals to provide that kind of service.

    The campaign is not against Bounty as an organisation but the ethics of having sales reps on a maternity ward, which is exactly what you have picked up on. Would you be happy if your grandmother was in A&E with a broken hip and whilst in pain and drugged up a very nice rep came in and started talking to them about homes, aids and adaptions, no win no fee etc?

    Please remember, this isn’t a Mumsnet campaign, this was started in the BMJ. Mumsnet, NCT and others have joined the campaign, but this was birth professionals who objected to it, called it unethical and brought the issue to the public attention.


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